Axe Ambient, Case study Axe: The Axe Effect In Discos by Ginkgo Saatchi & Saatchi Uruguay, Lowe Ginkgo Montevideo

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Axe: The Axe Effect In Discos

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Industry Hygiene & Personal Care Products
Media Ambient, Case study
Market Uruguay
Agency Ginkgo Saatchi & Saatchi Uruguay
Chief Creative Officer Gabriel Roman
Creative Director Fernando De Clemente, Sebastián Mir
Art Director Agustín Acosta, Pelayo Soria
Agency Lowe Ginkgo Montevideo
Chief Creative Officer Gabriel Roman
Creative Director Fernando De Clemente, Sebastián Mir
Art Director Agustín Acosta, Pelayo Soria
Released November 2009

Credits & Description

We contracted bars in the main discos in the Uruguayan night life, where beautiful bar-girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn't end up on the floor, but in the boy's homes.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Creative Directors: Fernando De Clemente, Sebastián Mir
Art Directors: Agustín Acosta, Pelayo Soria
Copywriters: Jorge González, Gonzalo López Baliñas, Diego Román, Mateo Vidal
Published: November 2009