Walk The Line by Webchutney for Bacardi

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Walk The Line

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Industry Rum
Media Ambient
Market India
Agency Webchutney
Associate Creative Director Sattvik Mishra
Creative Director Gurbaksh Singh
Art Director Saransh Singh
Production Akshay Raheja
Released March 2013

Credits & Description

Media: Ambient
Category: Alcoholic Drinks
Agency: Webchutney
Brand: Bacardi
Geo: Asia, India
An age old sobriety test, gets a new digital twist. Walk The Line - a responsible drinking initiative from Bacardi, challenges revelers to walk on a straight strip laced with lasers on either sides to prove their sobriety.
Advertising Agency: Webchutney, New Delhi, India
Creative Director: Gurbaksh Singh
Associate Creative Director: Sattvik Mishra
Copywriters: Sayak Basu, Robi Banerjee, Suparn Pandey, Sonali Mushahary
Art Director: Saransh Singh
Developers: Mandeep Singh, Hemant Kumar
Video Production: Akshay Raheja
Published: December 2012