Battersea Dogs & Cats Home Ambient Looking For You by OgilvyOne London

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Looking For You

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Industry Household maintenance & pet products
Media Ambient
Market United Kingdom
Agency OgilvyOne London
Chief Creative Officer Emma De La Fosse, Charlie Wilson
Creative Director Arthur Parshotam
Released May 2015

Awards

D&AD Awards, 2016
Integrated & Innovative Media Innovative Media Wood Pencil

Credits & Description

"Looking For You", which took place at Westfield Stratford City in London, was specially created to highlight Battersea Dogs & Cats Homes' quest to rehome dogs by using innovative technology to engage with passing shoppers.Agency OgilvyOne, London
Category: Household, garden & pets
URL: http://lookingforyou.org.uk
Media: Outdoor
Client: Battersea Dogs & Cats Home
Agency: OgilvyOne London
Country: United Kingdom
Author William Godfrey
Chief Creative Officer Emma de la Fosse Charlie Wilson
Creative Director Arthur Parshotam
Creative Technologist Lorenzo Spadoni
Digital Producer Jana Geary
Print Producer Justin Cairns
Producer Alison Cooper
Senior Web Developer Bashkim Isai
Advertising Agency OgilvyOne Worldwide London
Business Director Beccy Juliusburger
Project Director Nicole Yershon
How do you create a really targeted, personal experience that has all the emotional theatre that only big OOH digital screens can bring to bear? That was the question the Battersea Dogs Home team asked themselves when the 150 year old, world famous charity asked for help in raising awareness of how loveable and smart rescue dogs are. Cue some super smart technology and a doggy, Barley, that could follow you around from one digital OOH screen to another, interacting with you as you passed, barking to get your attention and pointing you towards the call-to-action.