Alcohol-Free Bavaria: The beer that won´t knock you down by Marketdata Direct & Digital for Bavaria

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Alcohol-Free Bavaria: The beer that won´t knock you down

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Industry Beers and Ciders
Media Ambient
Market Brazil
Agency Marketdata Direct & Digital
Creative Director Cristhian Stange
Art Director Vilmar Luiz
Copywriter Marcelo Russo
Producer Miniart Studio
Released March 2011

Credits & Description

Promotional action for alcohol-free Bavaria beer, a brand by Heineken Brasil. Bottles that simulate the “weeble” effect were placed in bars to emphasize the main benefit of the product, which is to drink and remain on your feet.

Advertising Agency: MarketData Direct & Digital, Curitiba, Brazil
Creative Director: Cristhian Stange
Art Director: Vilmar Luiz
Copywriter: Marcelo Russo
Planner: David Whittaker
Acount Manager: Eduardo Horta
Producer: MiniArt Studio