THE BICYCLE CAP by Leo Burnett Iberia Madrid for Peseta

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Industry Bicycles, Retail, Distribution & Rental companies
Media Ambient
Market Spain
Agency Leo Burnett Iberia Madrid
Executive Creative Director Chacho Puebla
Art Director Juan Sevilla, Dani Sáenz Y Beto Nahmad, Angel Morales, Paco Lopez
Copywriter Juan Pablo Christmann
Photographer Raquel Bañón, Miguel Angel Dúo
Typographer Ricardo Mico Toledo
Released June 2011


Cannes Lions 2011
Outdoor Lions Bars, Restaurants & Stores, etc. Bronze

Credits & Description

Type of Entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Advertiser/Client: PESETA
Entrant Company: LEO BURNETT IBERIA Madrid, SPAIN
Advertising Agency: LEO BURNETT IBERIA Madrid, SPAIN
Executive Creative Director: Chacho Puebla
Creative Director: Juan Sevilla/Juan Christmann
Art Director: Juan Sevilla/Dani Saenz/Paco Lopez/Mico Toledo
Copywriter: Juan Christmann
Illustrator: Mico Toledo
Photographer: Raquel Bañón/Miguel Angel Duo
Typographer: Mico Toledo
Other Credits: Andres Arregui/Zipi Aguilar/Jaime Sevilla/Laura Martinez Del Pozo/Tura
Description of Ambient execution:
A special showcase that was the stage for this love story.
peSeta is a small textile company in Madrid who got a call from a big museum in New York City.
the museum wanted peSeta to design something within the world of bicycles to sell in their gift shop
But instead of just thinking of a product we created a work of art as well
The Bicycle Cap. A 15 special edition classic bicycle caps
Made with love by an old sewing machine and a bicycle.
a exclusive product, a window display and a documentary film
that brought art and advertising together.