THE BICYCLE CAP by Leo Burnett Iberia Madrid for Peseta

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THE BICYCLE CAP

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Industry Bicycles, Retail, Distribution & Rental companies
Media Ambient
Market Spain
Agency Leo Burnett Iberia Madrid
Executive Creative Director Chacho Puebla
Art Director Juan Sevilla, Dani Sáenz Y Beto Nahmad, Angel Morales, Paco Lopez
Copywriter Juan Pablo Christmann
Photographer Raquel Bañón, Miguel Angel Dúo
Typographer Ricardo Mico Toledo
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Bars, Restaurants & Stores, etc. Bronze

Credits & Description

Type of Entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Title: THE BICYCLE CAP
Advertiser/Client: PESETA
Product/Service: BICYCLE ACCESSORIES
Entrant Company: LEO BURNETT IBERIA Madrid, SPAIN
Advertising Agency: LEO BURNETT IBERIA Madrid, SPAIN
Executive Creative Director: Chacho Puebla
Creative Director: Juan Sevilla/Juan Christmann
Art Director: Juan Sevilla/Dani Saenz/Paco Lopez/Mico Toledo
Copywriter: Juan Christmann
Illustrator: Mico Toledo
Photographer: Raquel Bañón/Miguel Angel Duo
Typographer: Mico Toledo
Other Credits: Andres Arregui/Zipi Aguilar/Jaime Sevilla/Laura Martinez Del Pozo/Tura
Description of Ambient execution:
A special showcase that was the stage for this love story.
peSeta is a small textile company in Madrid who got a call from a big museum in New York City.
the museum wanted peSeta to design something within the world of bicycles to sell in their gift shop
But instead of just thinking of a product we created a work of art as well
The Bicycle Cap. A 15 special edition classic bicycle caps
Made with love by an old sewing machine and a bicycle.
a exclusive product, a window display and a documentary film
that brought art and advertising together.