Biosea Ambient Backed Baby, 2 by Johnnyambient Lagos

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Backed Baby, 2

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Industry Health & Pharmaceutical Products
Media Ambient
Market Nigeria
Agency Johnnyambient Lagos
Creative Director Usifo John
Art Director Ayo Ishola
Released November 2016

Credits & Description

Category: Health
Brand: Biosea
Agency: Johnnyambient
Geo: Nigeria
Additional Info: Ambient
Advertising Agency: Johnnyambient, Lagos, Nigeria
Creative Director: John Usifo
Art Director: Ayo Ishola
Photographer: Bunmi Soremekun
Additional Credits: Martins Mommah / Biofem Group
Published: November 2016
Backing babies is very common in Africa and it’s one of the ways strong bonds are built between the mother and her child and so at an event for nursing mothers organized by Mamalette, we deployed this ambient idea with a make-believe baby being backed by her mother which could be anyone who sat on the branded sits.. We had the baby holding our client's brand to reinforce the connection between a mother, a child and our brand. Biosea cod liver oil with orange flavour.