BMW Ambient A Window Into the Near Future by kbs+p New York

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A Window Into the Near Future

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Industry Cars
Media Ambient
Market United States
Agency kbs+p New York
Executive Creative Director Michael Craven, Dj Pierce
Creative Director Bertrand Garbassi, Marc Hartzman
Art Director Olena Shmahalo, Cesar Rubin, Gaetano Del Pizzo, Gaetano Del Pizzo
Copywriter Kazoo Sato Associate Creative Director, Kevin Keehn
Producer Jona Goodman, Producer - Nikki Smith, Dennis Hanley, Senior Technical Producer
Account Supervisor Bonnie Kane - Group Account Director, Katie Klumper, Jenny Leonetti - Global Account Director, David Solomito
Released January 2013


One Show 2013
One Show Interactive Interactive Advertising / Augmented Reality Bronze

Credits & Description

Agency: kbs+
Category: Digital Outdoor
Advertising campaign: A WINDOW INTO THE NEAR FUTURE
Account Supervisor: Account Director
Executive Print Producer: Deirdre McMurray (kbs+)
Art Director: Associate Creative Director
Chief Creative Officer: Co-Chief Creative Officer
Other Credits: D. Mcmurray
Chief Creative Officer: Ed Brojerdi
Producer: Jona Goodman
Account Supervisor: Katie Klumper
Account Manager: Gabriela Benitez
Account Supervisor: Group Account Director
Head, Content Production: Mara Milicevic (kbs+)
Other Credits: Kbs
Copywriter: Kevin Keehn
Chief Creative Officer: President
Other Credits: Print Prod.
Director, Print Production: Virginia Kornfeld (kbs+)
Other Credits: The Armoury
Other Credits: V. Kornfeld
Art Director: Art Director
Copywriter: Associate Creative Director
Art Director: Cesar Rubin
Account Supervisor: David Solomito
Other Credits: Dir.
Executive Creative Director: DJ Pierce
Other Credits: Exe. Print. Prod.
Retoucher: John McClafferty (kbs+)
Account Manager: Account Supervisor
Executive Creative Director: Michael Craven
Art Director: Olena Shmahalo
Other Credits: Cody Stokes
Producer: Dennis Hanley
Other Credits: Editor
Creative Director: Group Creative Director
Chief Creative Officer: Izzy Debellis
Director of Photography: Kevin Osgood (The Armoury)
Creative Director: Marc Hartzman
Producer: Producer
Producer: Senior Technical Producer

Ambient Execution Description
The upcoming BMW i vehicles are very futuristic looking. But amazingly, they’ll be seen on the road as soon as late 2013. With the BMW i Born Electric Tour making a stop in New York City, we had to create an innovative way to build awareness of the new BMW i sub-brand, drive people inside the event and reinforce the message that the future is closer than you think.We invented and built a digital BMW i Window into the Near Future. This installation turned a street-level window at the event location into a digital reflection of New York City traffic, transforming passing cars into BMW i3 and i8 vehicles and calculating the environmental and monetary savings if the transformed cars were actual all-electric vehicles. This effect gave passersby a glimpse into the near future and invited them to step inside the event where real BMW i vehicles could be seen.