Bridgestone Ambient Bridgestone Bike Booth by tinMan Digital

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Bridgestone Bike Booth

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Industry Tires
Media Ambient
Market South Africa
Agency tinMan Digital
Photographer Jurgens Johannes Burger
Production contentmintcrew.com
Released February 2013

Credits & Description

Media: Ambient
Category: Automotive
Agency: tinMan Digital
Brand: Bridgestone
Geo: Africa, South Africa
When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we decided to create the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, excitement and growth. Who will show the most #Passion4Performance?

http://www.facebook.com/bridgestonesa

Advertising Agency: tinMan Digital, Centurion, South Africa
Directors: Ruan Strydom, Johan Oosthuizen, Riaan Nel
Client Director: Mike Eksteen (Amnicomm)
Strategist / Producer: Charl Diener
Technician: Roelf Daling
Photographer: Jurgens Johannes Burger
Videographer: Adam Heyns
Production Company: contentmintcrew.com
In partnership with: dwf.co.za
Published: February 2013