Clear Channel Singapore: Joyville by Saatchi & Saatchi Singapore for Cadbury Dairy Milk

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Clear Channel Singapore: Joyville

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Industry Chocolate
Media Ambient
Market Singapore
Agency Saatchi & Saatchi Singapore
Creative Lauren Mccrindle Saatchi
Released October 2012

Credits & Description

Category: Confectionery & snacks
Brand: Cadbury
Agency: Saatchi & Saatchi Singapore
Country: Singapore
To spread the joy of Cadbury Dairy Milkâs Joyville, a special place that lives in the imagination of every chocolate lover, Cadbury used select bus shelters to innovatively bring Joyville to life 24/7 with the use of Clear Channel's create! Saatchi & Saatchi used both sides of the 6-sheet panel, the top is covered with the 2D/3D fabrications of a roof which features the sign âWelcome to Joyvilleâ. On one side, 3D pillars form a doorway, while on the opposite side of the panel; a peephole invites passersby to âtake a peek throughâ. Users who sneak a peek will be made privy to the secret mythical land of Joyville, which comes to life inside the panel through the use of a strategically placed digital screen!
Category: Confectionery & snacks
Client: Cadbury
Agency: Saatchi & Saatchi Singapore
Country: Singapore
Creative: Saatchi & Saatchi
Creative Agency: Saatchi & Saatchi
Media Agency: Mindshare Singapore