Cais Ambient Tree by OgilvyOne Lisbon

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Industry Public awareness
Media Ambient
Market Portugal
Agency OgilvyOne Lisbon
Creative Director Jorge Coelho
Art Director João Nazaré
Copywriter Maria Joao Venancio
Released April 2013

Credits & Description

Media: Ambient
Category: Public interest
Agency: Ogilvy
Brand: CAIS
Geo: Europe, Portugal
Be a Robin Taxing Hood. Take 0,5% of the taxes the government charges you and give it to Cais.
Portuguese tax law, allows you to donate 0.5% of the taxes the Government charges to a charitable institution. CAIS, an institution that helps homeless people, wanted to suggest taxpayers to donate their 0.5% to them. March, the month to fill the Annual Tax Declaration Form is the perfect time to tell Portuguese taxpayers they can take from the Government and give to those in need. Hence being like Robin Hood. So we posted “Robin Hood” like posters on city trees, secured by arrows, with all the information necessary to donate 0.5% to CAIS.

Advertising Agency: OgilvyOne, Lisbon, Portugal
Creative Director: Jorge Coelho
Art Director: João Nazaré
Copywriter: Maria João Venâncio
Published: March 2013