Call it Spring Ambient call it spring bus station karaoke by smoyz, Tel Aviv

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call it spring bus station karaoke

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Industry Apparel, Clothing & Footwear
Media Ambient
Market Israel
Agency smoyz, Tel Aviv
Creative Director Yael Renne-Assaf
Copywriter Niko Watts
Designer Tom-Lee Maimaran
Account manager Maayan Elbogen
Released February 2013

Credits & Description

See how a simple bus station turned into the hottest party in town.
To raise awareness to the new Call It Spring store , we transformed a regular bus station into a Karaoke station, making our fans the stars, giving them their 15 minutes of fame and spreading the word of the new Call it Spring store.
See what happened.
FIND US ON FACEBOOK: http://www.facebook.com/CallItSpringI...
To raise awareness to the new Call It Spring store, we transformed a regular bus station into a Karaoke station, making our fans the stars, giving them their 15 minutes of fame and spreading the word of the new Call it Spring store.

Advertising Agency: smoyz, Tel-Aviv, Israel
Creative Director: Yael Renne-Assaf
Account manager: Maayan Elbogen
Copywriter: Niko Watts
Designer: Tom-Lee Maimaran
Additional credits: Michal Hanan, Liron Bashan, Natali Tal Waisman

Published: February , 2013