Cape Times Ambient Cape Times newspaper, Drive Times: For Sale by Lowe and Partners Cape Town

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Cape Times newspaper, Drive Times: For Sale

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Industry Publishing, streaming & media, Newspapers
Media Ambient
Market South Africa
Agency Lowe and Partners Cape Town
Executive Creative Director Kirk Gainsford
Art Director Romano Cardinal
Producer Brian Scott
Released July 2011

Credits & Description

The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you're interested in buying a vehicle. In order to demonstrate this, we went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles directly to the public at a remarkably good price (via posters around the city, emailers and 'for sale' signs attached to their cars). When callers call the cellphone number (+27) 82 234 5800, they are greeted by one of our three fabricated characters: Clifford, Mike or Doris. However, these are merely pre-recorded messages made to sound as if the caller has in fact gotten through to them. Once the caller puts down the phone, they are immediately sent the following SMS: Before you consider buying a vehicle from anyone else, consult the Drive Times for new & used vehicles. Free every Thursday with the Cape Times. Know all about it.

Advertising Agency: Lowe Bull, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Romano Cardinal
Copywriters: Natalie Rose, Chris De Villiers
Client Services: Kyle Dewar, Claire Dodds
Media partner: Strike Media
Producer: Brian Scott
Sound Studio: Sterling Sound
Sound Engineer: Lorens Persson