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Industry Publications & media, TV/Radio Programs & Stations
Media Ambient, Case study
Market Brazil
Agency Casa Da Mae Joana
Copywriter Luís Felipe Figueiredo E Antonio Correa
Producer Thiago Loureiro, Emerson Russo, Rita Carolina Vilarim
Agency Publicis Sao Paulo
Creative Director Hugo Rodrigues, Kevin Zung
Photographer Thiago Antonovas
Account Supervisor Elaine Elias
Released June 2011

Awards

Intercontinental Advertising Cup, 2012
Best of Media Best of Media Innovation Cup Winner
New York Festival 2012
Billboards Outdoor / Out-Of-Home: Best Use of Medium Bronze World Medal
Cannes Lions 2011
Outdoor Lions Small Scale Special Solutions Silver

Credits & Description

Type of Entry: Ambient
Category: Small Scale Special Solutions
Title: AXN TV BOXES
Advertiser/Client: SONY PICTURE RELEASING OF BRASIL
Product/Service: TV CHANNEL
Entrant Company: PUBLICIS BRASIL Sao Paulo, BRAZIL
Advertising Agency: PUBLICIS BRASIL Sao Paulo, BRAZIL
Chief Creative Officer: Hugo Rodrigues
Executive Creative Director: Hugo Rodrigues
Creative Director: Hugo Rodrigues/Kevin Zung
Art Director: Antonio Correa
Copywriter: Luis Felipe Figueiredo
Advertiser's Supervisor: Stefania Granito
Account Supervisor: Elaine Elias
Producer: Rita Vilarim/Emerson Russo/Thiago Loureiro
Photographer: Thiago Antonovas
Other Credits: Production Company: Casa Da Mãe Joana/Video Director: Diogo Ekizian
Description of Ambient execution:
In 2010, over 10 million TVs were sold in Brazil. With that in mind, we made a partnership with a big TV brand and printed is boxes with the series frames and the concept “AXN TV series. There’s no better way to enjoy your new TV”. The boxes got as ride to reach stores all over the country. People were impacted at POPs and at home, when TVs were bought online. In other words, we found a way to speak to huge audience in a very appropriate moment.

The Ambient Advert titled Sony Picture Releasing Of Brasil: AXN TV BOXES was done by Casa Da Mae Joana, Publicis Sao Paulo advertising agencies for Sony Pictures in Brazil. It was released in Jun 2011.