Chevrolet Ambient Lost In The Rain (Drive with Care) by Commonwealth//Mccann / India, Mccann Erickson Singapore

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Lost In The Rain (Drive with Care)

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Industry Cars
Media Ambient
Market India
Agency Commonwealth//Mccann / India
Agency Mccann Erickson Singapore
Creative Director Dante Abelarde
Art Director Jasmine Lim, Nigel Heng
Copywriter Cody Liew
Released September 2016


New York Festivals 2017
Best Use Of Media Public Service: Outdoor Third Prize Award

Credits & Description

Agency: Mrm//Mccann / Singapore + Commonwealth//Mccann / India
Client: Gm Chevrolet
Art Director: Nigel Heng / Jasmine Lim
Writer: Cody Liew
Creative Director: Dante Abelarde
Producer: Roshni Khanna / Benjamin Tan / Regina Rodricks
Co-Agency: Commonwealth//Mccann / India
Agency Producer: Pranav Choudhary
Content Strategist: Mark Blair
Creative Team: Vijay Jacob / Raymund Co / Krista Church / Deepak Kohli
Digital Agency: Mrm//Mccann Singapore / Singapore
Editor: Wei Ting Tan
In India, 17 people die in road accidents every hour, most of them pedestrians. And accidents are 5x more likely when it rains. Many of the accidents could be avoided with messaging in high incident areas and general awareness of the issue amongst both pedestrians and drivers.With the coming monsoon season, Chevrolet saw an opportunity to help by starting a nationwide conversation around road safety.Primary target are pedestrians at high-accident areas in key cities. Secondary are drivers and general audiences. Challenges: low awareness of road safety and lack of road signs, at many high accident areas and none designed specifically for wet road conditions.