China Environment Protection Foundation (cepf) Ambient China Environmental Protection Foundation: Chopstick tree by DDB Shanghai

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China Environmental Protection Foundation: Chopstick tree

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Industry Public awareness, Environmental & Animal Issues
Media Ambient
Market China
Agency DDB Shanghai
Associate Creative Director Boon Seng Lim
Photographer Leslie Sim
Released December 2010

Awards

Clio Awards 2011
Design Environmental Silver

Credits & Description

Every year Chinese consumes 45 billion pairs of disposable wooden chopsticks which equal around 25 million trees. We recycle over 30 thousand used disposable wooden chopsticks from restaurants all over Shanghai. Wash them, process and collage them into a 5-meter-high-chopstick-tree, we then break it down in the middle and then display the piece in the busiest district. Through the fallen chopstick-tree, we alert the people that the use of disposable wooden chopsticks means the destruction of large numbers of trees.
Advertising Agency: DDB, Shanghai, China
Creative Directors: Michael Dee , Shihyen Lee
Associate Creative Director: Lim Boon Seng
Art Directors: Lim Boon Seng ,Michael Ma
Copywriters: Hesky Lu, Adam Wang
Photographer: Leslie Sim
Agency Executive Producer: George Ooi
Executive Producer: Sean Chen
Line Producer: Eugenia Zhen
Production Art Director: Lin Tao
Published: December 2010