|Industry||Public awareness, Environmental & Animal Issues|
|Agency||Beijing Dentsu Advertising Co.|
Credits & Description
Brief: Over use of automobiles as a key mode of transport and the fact that people are driving more and more in their daily lives has led to temperature increase, heavy air pollution and other global environmental crisis. We need to deliver a message to drivers that ‘over reliance on car travel’ is one of the main causes of serious damage to nature and the environment.