Christoffel Blindenmission Ambient Shadow Faces by Wirz Werbung Zurich

Shadow Faces

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Industry Public awareness, Charities, Foundations, Volunteers
Media Ambient
Market Switzerland
Agency Wirz Werbung Zurich
Executive Creative Director Philipp Skrabal
Copywriter Wolfgang Bark
Released June 2013

Credits & Description

Media: Ambient
Category: Public interest
Agency: BBDO
Brand: Christoffel Blindenmission
Geo: Europe, Switzerland
Bring a person back from the dark.
With 50 francs you can cure a patient of cataracts.
Send SMS with keyword CBM50 to 339.
50 Swiss francs save a person’s sight who is blind because of cataracts. To dramatize emotionally what a 50-franc-bill can do, we created 50-franc-bills that showed faces in their shadows, when light shone on them. Altogether, 78 different faces of real patients were crafted. Our message: “Bring a person back from the dark. With 50 francs, you can cure a patient of cataracts.”
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Art Directors: Valentin Cheli, Paul Labun
Copywriter: Wolfgang Bark
Published: August 2012