Chupa Chups: Life Less Serious for Chupa Chups

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Chupa Chups: Life Less Serious

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Industry Lollipops
Media Ambient
Market Netherlands
Released September 2011

Credits & Description

Chupa Chups is all about a 'Life Less Serious'. To emphasize this, we set out to create a huge piece of colorful sidewalk art in the middle of Amsterdam's business district. Together with street artist Saša Ostoja, his dedicated crew and a group of super creative kids, we got all kinds of business folk involved in the creative process. Everyone was on their knees chalking away, contributing to the artwork and making life a little less serious.

This effort was part of our 'Chupa Stoep Art' campaign, where we encouraged kids all over The Netherlands to make their sidewalks less serious with their own 'Stoep Art' (sidewalk art) creations.

(Concept/creation: Square Melon Amsterdam)