Coca-cola Ambient Sharing Can by Ogilvy & Mather Singapore, Ogilvy Paris

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Sharing Can

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Industry Soft Drinks
Media Ambient
Market Singapore
Agency Ogilvy & Mather Singapore
Director Giovanni Fantoni Modena
Creative Director Yvan Hiot Ogilvy Paris, David Raichman Ogilvy Paris
Art Director Erdenechimeg Erden
Copywriter Xiao An Cheng
Designer Olivier Brechon
Producer James Brook-Partridge, Lorenzo Hassan, Aurélie Appert
Agency Ogilvy Paris
Creative Director Frederic Levron
Art Director Nicolas Gagner
Designer Martin Olivier
Producer Laure Bayle
Illustrator Robyn Makynson
Released May 2013

Awards

Cannes Lions 2013
Promo and Activation Lions Product & Service; Food and Non-Alcholic Drinks Gold
Design Lions Promotional Item Design Gold
Cyber Lions Packaging Design; Special Editions & Promotional Packaging Silver

Credits & Description

For years, Coke has encouraged people to share happinessâand has given them lots of surprising ways to share a Coke. But there was one thing they couldnât share The can. So Coke asked themselves "What if they could?" With that same sentiment Ogilvy & Mather Singapore and Ogilvy & Mather France galvanized resources and shared thinking to make sharing a can of Coca-Cola possible. Take Coca-Cola Classic's one person can and design it for two. Twist, turn and share - the Coca-Cola can itself.
Category: Drinks, non-alcoholic
Client: Coca-Cola
Agency: Ogilvy & Mather Paris & Ogilvy & Mather Singapore
Country: Singapore
Director: Giovanni Fantoni Modena
Chief Creative Officer: Chris Garbutt
Chief Creative Officer: Eugene Cheong
Creative Director: David Raichman
Creative Director: Frederic Levron
Creative Director: Yvan Hiot
Copywriter: Xiao An Cheng
Art Director: Nicolas Gagner
Art Director: Erdenechimeg Erden
Producer: James Brook Partridge
Producer: Laure Bayle
Producer: Aurélie Appert
Producer: Lorenzo Hassan
Copywriter / Art Director: Baptiste Clinet
Copywriter / Art Director: Nicolas Lautier
Copywriter / Art Director: Florian Bodet
Copywriter / Art Director: Martin Olivier
DoP: Claude O'Steen
Illustrator : Robyn Makynson
Assistant Director : Sibilla Morgantini
Assistant Camera : Abhilash Chandrasekaran
Account Management: Philip Heimann / Louise Kuegler / Tonya Fossey /
JiaMei Tay/ Anne-Sophie Carbo / FranÄois Phan / Laurianne Maury /
Planner : Hadi Zabad / Mark Sinnock
Designer : Martin Olivier / Olivier Brechon
Technical Partner : Capital Innovation
Clients :
John Hackett, Group Director-Marketing & Commercial Leadership, The Pacific Group,
The Coca-Cola Company
Leonardo O'Grady, IMC Director Coca-Cola ASEAN, The Coca-Cola Company
Andrew Jeffrey, Regional Marketing Director, Singapore, Malaysia, Brunei, The Coca-Cola Company
Anubha Sahasrabuddhe, Marketing Director, Philippines, The Coca-Cola Company
Lindene Cleary, Brand Manager, Singapore, The Coca-Cola Company
June Kong, Public Affairs and Communications Director, Singapore, The Coca-Cola Company