Coca-cola Ambient Coca-Cola: The Recycling King by Publicis Tel Aviv

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Coca-Cola: The Recycling King

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Industry Soft Drinks
Media Ambient
Market Israel
Agency Publicis Tel Aviv
Released June 2011

Credits & Description

Coca Cola wanted to leverage Facebook Places to increase awareness for recycling plastic bottles, and so we created "The Recycling King" activity. We added over 10,000 recycle bins locations to the Facebook Places system, so no matter where you are in Israel, you can find a recycle bin near you. From there, things just started happening on their own. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. The most active participant was crowned: "Recycling King".

Advertising Agency: Publicis, Israel