Coca-Cola: The Wallet of Happiness by McCann Worldgroup Lima for Coca-cola

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Coca-Cola: The Wallet of Happiness

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Industry Soft Drinks
Media Ambient
Market Peru
Agency McCann Worldgroup Lima
Art Director Ricardo Toyohama
Copywriter Giacomo Ferruzo
Released July 2011

Credits & Description

As part of an experiment in a very crowded Lima district in Peru, we deliberately left a wallet containing $100 to try to test people's honesty.

Advertising Agency: McCann, Erickson, Peru
Creative Directors: Ricardo Mares, Nicolás Romano, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Giacomo Ferruzo
Filmmaker: Alejandro Ugás / La Fórmula
Additional credits: Anggelo Franceschi