Commonwealth Bank Ambient The Commonwealth Bank: Bob & Doreen by THE WHITE AGENCY

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The Commonwealth Bank: Bob & Doreen

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Industry Banking & Financial Services
Media Ambient
Market Australia
Director Dan Ilic
Executive Creative Director Darwin Tomlinson
Copywriter Marcus Tesoeriero
Editor Bernadette Murray
Released December 2011

Credits & Description

Online banking can be a challenge for many, but not with the Commonwealth Bank's online banking platform NetBank. To promote this message, the white agency placed a loveable senior couple and their lounge room in a local shopping mall to demonstrate NetBank's simple functionality to passers by. Together Bob and Doreen show just how easy online banking can be for absolutely anyone.

Advertising Agency: The White Agency, Sydney, Australia
Executive Creative Director: Darwin Tomlinson
Associate Creative Director: Marcus Tesoeriero
Copywriter: Marcus Tesoeriero
Agency Producer: Rhadi Bryant
Editor: Bernadette Murray
Director: Dan Ilic