World Kitchen: VENDING MACHINE by Grey Beijing for Corelle

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World Kitchen: VENDING MACHINE

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Industry Household maintenance & pet products, Vending Machines
Media Ambient
Market China
Agency Grey Beijing
Creative Director Yue Chee Guan, Attlee Ku
Art Director David Yang, Kevin Ji, Marx Zhu
Copywriter Rocky Hao, Celia Zhang
Photographer Wang Feng
Account Supervisor Janet Shao
Released June 2011

Awards

One Show 2012
One Show Out Of Home / Transit & Outdoor Installations - Single Gold
One Show Design Outdoor Design / Street Furniture Merit

Credits & Description

Type of Entry: Ambient
Category: Special Build
Title: VENDING MACHINE
Advertiser/Client: WORLD KITCHEN
Product/Service: CORELLE DINNERWARE
Entrant Company: GREY GROUP CHINA Beijing, CHINA
Advertising Agency: GREY GROUP CHINA Beijing, CHINA
Executive Creative Director: Chee Guan Yue/Attlee Ku
Creative Director: Chee Guan Yue/Attlee Ku/Rocky Hao
Art Director: Marx Zhu/David Yang/Kevin Ji
Copywriter: Rocky Hao/Celia Zhang
Advertiser's Supervisor: Nanny Tang
Account Supervisor: Janet Shao
Photographer: Wang Feng
Description of Ambient execution:
Through implementing custom made vending machines placed in targeted areas, we grabbed the attention of passersby and delivered the USP of chip-resistant dinnerware. Finally it became an innovative and unique sales channel.
English Translation of Main Headlines:
Chip-Resistant Dinnerware