Drink responsibly by J. Walter Thompson Barcelona for Corona

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Drink responsibly

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Industry Beers and Ciders
Media Ambient
Market Spain
Agency J. Walter Thompson Barcelona
Executive Creative Director Jaime Chávarri
Copywriter Alvaro Gonzalez
Released March 2013

Credits & Description

Media: Ambient
Category: Alcoholic Drinks
Agency: JWT
Brand: Corona Beer
Geo: Europe, Spain
It’s no surprise that blurry vision is a side effect of alcohol. And the fact that cinema isn’t used very often in advertising is also an important factor. How many premiers happen each year, and how many people attend them to view every small detail of their favourite director’s latest work? All of these facts inspired our idea: editing the first minute and a half of a film, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”.

Advertising Agency: JWT Spain
Executive Creative Director: Jaime Chávarri
Creative Directors: Paco García, Pablo Rodríguez-Meyre, Iván De Dios
Art Directors: Alejandro Lobo, Francesco Minopoli
Copywriter: Álvaro Gónzalez
Released: January 2013
Producers: Luciano Firmo, Pablo García / Arklin Producciones
Film Editors: Miguel Donaire, Rebeca Fernández
Corona Extra Account Director: Anja Hoehne
Corona Extra Account Supervisor: Ana Múgica