Corona: SAVE THE BEACH HOTEL by J. Walter Thompson Madrid for Corona

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Industry Beers and Ciders
Media Ambient
Market Spain
Agency J. Walter Thompson Madrid
Executive Creative Director Miguel Bemfica
Creative Director Curro Rubira, Ignacio Godoy - Fernando Sarmiento
Art Director Juan García Escudero, Alejandro Canadas, Jose Torrado
Copywriter Ruben Caldera, Jaime Chavarri
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Stunts & Live Advertising Bronze

Credits & Description

Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: SAVE THE BEACH HOTEL
Advertiser/Client: GMODELO EUROPA
Product/Service: CORONA BEER
Entrant Company: JWT Madrid, SPAIN
Advertising Agency: JWT Madrid, SPAIN
Chief Creative Officer: Miguel Bemfica
Executive Creative Director: Miguel Bemfica
Creative Director: Juan Garcia-Escudero/Jaime Chavarri/Curro Rubira/Fernando Godoy
Art Director: Juan Garcia-Escudero/Jose Torrado/Alejandro Canadas
Copywriter: Jaime Chavarri/Ruben Caldera

Description of Ambient execution:
The Hotel opened it’s doors first in Rome and later in Madrid and it functioned as a real hotel in every aspect.
It had real guests who stayed in its rooms in exchange for telling about their experience online and even a minibar (full of Coronas of course)

The Ambient Advert titled Corona: SAVE THE BEACH HOTEL was done by J. Walter Thompson Madrid advertising agency for product: Corona Beer (brand: Corona) in Spain. It was released in Jun 2011.