Cris against Cancer Ambient 2.400 Bars / 2.400 Seats to fight cancer by Grey Madrid

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2.400 Bars / 2.400 Seats to fight cancer

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Industry Against Cancer
Media Ambient
Market Spain
Agency Grey Madrid
Executive Creative Director Enric Nel-Lo
Released April 2013

Credits & Description

Media: Ambient
Category: Public interest
Agency: Grey
Brand: Cris against Cancer
Geo: Europe, Spain
In order to raise funds for three new research projects, CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response. But, each bar of the score corresponded to a seat in the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven's 9th Symphony score. This is what happened.

Advertising Agency: Grey, Madrid, Spain
General Creative Director: Antonio Montero
Executive Creative Director: Enric Nel-lo
Creative Directors: María Salomón, Javier Monserrat
Art Directors: María Salomón, Ignacio Capelo, Jesús Martinez, Javier Maestro
Copywriters: Nuño Martín, Álvaro Montes
Photographer & Film: Attic Films
Published: September 2012