|Industry||Beers and Ciders|
|Media||Ambient, Digital, Interactive & Mobile|
|Agency||Colenso BBDO Auckland|
Credits & Description
The world is running out of sand. Sand is used in everything from construction to pharmaceuticals, and as a result two thirds of the world's beaches are retreating. To help fight the global sand shortage, DB Export, via agency Colenso BBDO, Auckland, is once again turning to the collective power of beer drinkers. The brewery has built a fleet of machines that let their drinkers instantly turn their empty bottles into sand substitute. DB Export Beer Bottle Sand will then be supplied to construction companies and commercial partners, reducing the country's dependence on beach-derived sand. To do their bit, New Zealanders simply have to empty a bottle of DB Export.