Expect the Unexpected. Halved Car? by DDB Singapore for Dbs Bank

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Expect the Unexpected. Halved Car?

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Industry Banking
Media Ambient
Market Singapore
Agency DDB Singapore
Art Director Benson Toh
Copywriter Theresa Ong
Producer Michelle Tan, Jamie Yao
Photographer Allan Ng
Released October 2012

Credits & Description

Media: Ambient
Geo: Singapore
Category: Financial services
Agency: DDB
Brand: DBS Bank
Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected.

Advertising Agency: Tribal DDB, Singapore
Chief Creative Officer: Neil Johnson
Creative Directors: Thomas Yang, Francis Ooi
Art Director: Benson Toh
Copywriter: Theresa Ong
Producer: Michelle Tan, Jamie Yao
Photographer: Allan Ng
Account Servicing: Anthony Wan, Joshua Lee, Jasmine Ng, Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo
Published: October 2012