The Reduction Beach Towel by BETC for Decathlon

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The Reduction Beach Towel

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Industry Sportswear, Athletic Footwear & Accessories, Department Stores & Shopping Malls
Media Ambient
Market France
Agency BETC
Art Director Jordan Lemarchand
Photographer Roman Jehanno
Released January 2013

Credits & Description

Media: Ambient
Category: Retail services
Agency: BETC
Brand: Decathlon
Geo: Europe, France
How to bring holliday-makers straight from the beach to the store ?
*€10 discount on presentation of this Reduction Beach Towel in store. Offer valid from €50 purchase until 31 August. Decathlon Bonneveine, Roy D’Espagne Road 13009 Marseille. Please do not litter public spaces.
Advertising Agency: BETC, Paris, France
Creative Directors: Stéphane Xiberras
Art Director: Jordan Lemarchand
Copywriters: Julien Deschamps
Account: Philippe Brandt
Photographer: Roman Jehanno
Published: August 2012