BIG BONE by Saatchi & Saatchi Frankfurt for DINOSAURIER MUSEUM SENCKENBERG

BIG BONE

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Industry Museums & Libraries
Media Ambient
Market Germany
Agency Saatchi & Saatchi Frankfurt
Executive Creative Director Jorg Riommi, Arturo Vittorioso, Daniela Nedelschi
Art Director Andre Sendel
Copywriter Gisela Schmitz
Producer Iris Teubert
Released June 2012

Awards

One Show 2013
One Show Entertainment Experiential / Single Merit

Credits & Description

Type of entry: Use of Media
Category: Best Use of Ambient Media: Small Scale
Advertiser: DINOSAURIER MUSEUM SENCKENBERG
Product/Service: MUSEUM
Agency: SAATCHI & SAATCHI Frankfurt, GERMANY
Advertiser DINOSAURIER MUSEUM SENCKENBERG
Product MUSEUM
Entrant SAATCHI & SAATCHI Frankfurt, GERMANY
Type of Entry: Use of Media
Category: Best Use of Ambient Media: Small Scale
Title: BIG BONE
Advertiser/Client: DINOSAURIER MUSEUM SENCKENBERG
Product/Service: MUSEUM
Entrant Company: SAATCHI & SAATCHI Frankfurt, GERMANY
DM/Advertising Agency: SAATCHI & SAATCHI Frankfurt, GERMANY
Producer: Iris Teubert (Saatchi & Saatchi Frankfurt)
Production Company: René Piroth (Gehrisch & Krack)
Dog Trainer: (Filmtierhof Elsässer)
Model Maker: Henrik Scheib (Magicon)
Executive Creative Director: Jorg Riommi (Saatchi & Saatchi Frankfurt)
Art Director: André Sendel (Saatchi & Saatchi Frankfurt)
Copywriter: Gisela Schmitz (Saatchi & Saatchi Frankfurt)
Account Director: Lars Bendels (Saatchi & Saatchi Frankfurt)

Results

In the days after the event, the amount of visitors to the museum almost doubled.
Blogs and press gave the event further media coverage and visibility beyond city limits, helping creating further awareness and good vibes around the Museum.

Creative Execution

The idea was to bring the museum to the people and we decided to create a stunt event with a real expert for bones. We raised the interest in a relevant and unconventional way: we specially produced a huge T Rex fibula bone replica and hired a trained dog running it through the main pedestrian areas of Frankfurt. We spread hundreds of flyers to the amused people having fun and taking pictures and raised attention and good mood around the initiative across town.


The Senckenberg World of Biodiversity in Frankfurt is famous for its scientific work and hosts one of the biggest dinosaur bones collections in Europe. Nevertheless, the number of visitors was declining over the past year, so the museum asked us for a solution.