Domestos Ambient SEE THROUGH LOO by MullenLowe London

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Industry Cleaning Products, Detergents & Wood protectors
Media Ambient
Market United Kingdom
Agency MullenLowe London
Executive Creative Director Richard Denney, Dave Henderson
Creative Director Basil Mina
Art Director Christopher Bowsher
Copywriter Frances Leach
Producer Charlotte Stirrup, Petra Tiziani, Jon Ayres
Photographer Kibwe Tavares – Production Company
Account Supervisor Samantha Mcleod
Released May 2013


Cannes Lions 2013
Outdoor Lions Ambient; Special Build Bronze

Credits & Description

Type of entry: Ambient
Category: Special Build
Advertiser: UNILEVER
Product/Service: DOMESTOS
Executive Creative Director: Dave Henderson And Richard Denney
Creative Director: Basil Mina
Copywriter: Frances Leach
Art Director: Christopher Bowsher
Photographer: Production Company: Connected Pictures
Account Supervisor: Samantha Mcleod
Producer: Charlotte Stirrup And Petra Tiziani And Jon Ayres
Account Manager: Ross Marshall
Other Credits: Production Design: Miles Roberts.head Of Broadcast: Trudy Waldron.director = Jp Lewis
Description of Ambient execution
Over 1 billion people worldwide have no access to a toilet and are forced to go in the open, leading to disease and even death. Domestos is working with UNICEF and the Unilever Foundation to raise awareness of the issue.
As part of this initiative we constructed a special public toilet in the middle of Piccadilly Circus in Central London.
Made with one-way mirrors, the public couldn't see in, but the person sitting inside could see out. It meant people could experience what it feels like for those in the Third World who are forced to go in the open.