Domtar Ambient SXSW Interactive Hotspot by Eric Mower And Associates

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SXSW Interactive Hotspot

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Industry Stationery
Media Ambient
Market United States
Agency Eric Mower And Associates
Director Sam Crawford
Creative Director Patrick Short
Producer Kimberly Stuckwisch
Production Beast
Editor Jason Marlow
Released March 2013

Credits & Description

Media: Ambient
Category: Industrial & Agriculture
Agency: Eric Mower and Associates
Brand: Domtar
Title: PAPER HOTSPOT
Geo: Americas, United States
Advertising Agency: Eric Mower + Associates, Charlotte, NC USA
Creative Director: Patrick Short
Associate Creative Director / Copywriter: Ruben Lopez
Creative Supervisor / Art Director: Laurie Nesbitt
Production Company: Evil Plan
Director: Sam Crawford
Producer: Kimberly Stuckwisch
Post Production: Beast
Editor: Jason Marlow
Published: March 2013
Ambient Execution Description
A "paper devices only" area, we're calling a Paper Hotspot, was set up at SXSW Interactive in Austin, Texas, one of the world's largest interactive festivals. Demonstrating that even in today's world, paper and digital actually go hand in hand. And by all the attention it received, it's no doubt why paper has interactive for over 2000 years.