Real Beauty Mannequin Challenge by Ogilvy & Mather London for Dove

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Real Beauty Mannequin Challenge

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Industry Skin Care
Media Ambient
Market United Kingdom
Agency Ogilvy & Mather London
Production The Smalls
Director Tom Grost
Released December 2016

Credits & Description

The Mannequin Challenge has taken over social media and it brought up an important question: Why do actual mannequins rarely represent our diverse bodies? Dove decided to create our own Mannequin Challenge, with a twist! We celebrate beauty of all ages, ethnicities, shapes and sizes. Agency: Ogilvy London.
Media: Ambient
Category: Cosmetics & toiletries
Client: Dove
Agency: Ogilvy London
Production: The Smalls
Country: United Kingdom
Director: Tom Grost
Executive Creative Director: Andre Laurentino
Creative Director: Gerald Lewis
Creative team: Rachel Miles
Producer: Jo Charlesworth
Producer: Angelica Riccardi
Producer: Fred Bonham Carter
DoP: Simon Plunket
Global Business Partner: Sam Pierce
Account Manager: Carmen Vicente Soto