Dutch Heart Foundation Ambient QR Bystanders by Magic Group, Publicis Amsterdam

Adsarchive » Ambient » Dutch Heart Foundation » QR Bystanders

QR Bystanders

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers
Media Ambient
Market Netherlands
Agency Magic Group
Agency Publicis Amsterdam
Art Director Marco Sluijter
Copywriter Jeroen De Korte
Photographer Arno Bosma
Released January 2013

Credits & Description

Media: Ambient
Category: Public interest
Agency: Publicis
Brand: Dutch Heart Foundation
Geo: Europe, Netherlands
Know what to do when cardiac arrest strikes.
When a person suffers cardiac arrest, most people don't know what to do. That's why the Dutch Heart Foundation developed a smartphone app. The App provides audio support for performing CPR. We wanted to encourage people to download the app by combining the problem and the solution in one visual. We developed a print ad with a QR-code, entirely made of real people. Scan the picture with a QR-reader and it will send you immediately to the app-store, to download the CPR app.
Advertising Agency: Publicis, Amsterdam, The Netherlands
Creative Directors: Marcel Hartog, Jeroen van Zwam
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
Photographer: Arno Bosma
Post Production: Jim van Motman, Magic Group
Published: December 2012