E-Mart Ambient E-Mart: Sale navigation by Cheil Seoul

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E-Mart: Sale navigation

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Industry Retail, Distribution & Rental companies
Media Ambient
Market South Korea
Agency Cheil Seoul
Director Dongsu Kang
Executive Creative Director Thomas Hongtack Kim
Creative Director Jaewook Nam
Art Director Sujin Oh
Copywriter Wonjun Jang
Production Idea From Daily Life
Released April 2013

Awards

Spikes Asia 2013
Outdoor Bars & Restaurants Bronze

Credits & Description

Media: Ambient
Category: Retail services
Agency: Cheil
Brand: E-Mart
Geo: Asia, South Korea
E-Mart, Korea's No.1 retail brand, is branching out its mobile business. We came up with an idea for customers to experience E-Mart's new mobile technology, "E-Mart Sale Navigation". The concept is to let customers know the location of discounted products in a huge store, through their smart phones. The application which was downloaded to your smartphone is able to communicate with light inside E-mart. Your smart phone receives shopping information; the location of special sale produts.
Advertising Agency: Cheil Worldwide, South Korea
Chief Creative Officer: Jeongkeun Yoo
Executive Creative Director: Thomas Hongtack Kim
Creative Director: Jaewook Nam
Copywriter: Wonjun Jang
Senior Copywriter: Sangjun Shin
Art Director: Sujin Oh
Junior Art Director: Hyojung Kang
Account Executive: Jintaek Roh
Production Company: Idea from daily life
Director: Dongsu Kang
Editing Company: Elliot
Music: Sangkyu Jeon
Media artists: Kiheon Shin, Wondae Ryu
Additional credits: Taegyu Kang, Sangkyu Lim, Yangkeun Kim, Jeongmo Kang, Byungoh Kim