Emart Ambient Flying Store by Cheil Seoul, Headquarter

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Flying Store

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Industry Retail, Distribution & Rental companies
Media Ambient
Market South Korea
Agency Cheil Seoul
Executive Creative Director Thomas Hongtack Kim
Art Director Seokjin Shin
Copywriter Song-Ha Lee
Agency Headquarter
Creative Director Alex J. Kwon
Account manager Jintaek Noh
Released May 2013


Direct Distribution/Publication Crystal

Credits & Description

In order to make people (located far away from E-Mart store) to shop at E-Mart, despite the geographical barrier,Cheil, Seoul created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores.
Media: Ambient
Category: Retail services
Client: Emart
Agency: CHEIL Worldwide Headquarter Seoul/Korea
Country: Korea (south)
Chief Creative Officer: Jeongkeun Yoo
Executive Creative Director: Thomas Hongtack Kim
Creative Director: Alex J. Kwon
Art Director: Seokjin Shin
Copywriter: Song-ha Lee
Account manager: Jintaek Noh
- Engineer1 / Yunho Choi, Sejun Jeong, Eunjin Kim / Opener
- Engineer2 / Hyuncheol Cho / H9works
- Engineer3 / Choonkeun Song, Hyungjoon Seo/ Dove to rabbit
- Production Company : PENTABREED