|Industry||Retail, Distribution & Rental companies|
|Executive Creative Director||Thomas Hongtack Kim|
|Art Director||Seokjin Shin|
|Creative Director||Alex J. Kwon|
|Account manager||Jintaek Noh|
|AD STARS 2013|
Credits & Description
In order to make people (located far away from E-Mart store) to shop at E-Mart, despite the geographical barrier,Cheil, Seoul created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores.