Eurobest Ambient Cash for gold by Nossa

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Cash for gold

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Industry Shows, Events & Festivals
Media Ambient
Market Portugal
Agency Nossa
Director Boa Onda
Creative Director Nuno Cardoso
Art Director Tiago Prandi
Copywriter Roberto Gomez
Released December 2012

Credits & Description

Eurobest, the most important European advertising festival, is over.
This year’s edition took place in Lisbon, and Nossa™ created this
guerilla action outside the festival’s door, as a way to generate
awareness and promote the website, considered one of the world’s most
inspiring agency websites.
Within this context of crisis, of which advertising agencies are also
victims, Nossa™ decided to support those who didn’t submit any work.

The poster says:
If you haven’t submitted anything to Eurobest,
don’t let this small detail screw up the festival.
Take advantage of the crisis and buy a statuette.
After all, nobody is gonna know how you got it.
Stick this flyer in your t-shirt and good luck.
Fyers were handled and encouraged people to stick the message to their clothes.
Advertising Agency: NOSSA™ Lisbon
Agency website: nossa.pt
Creative Director: Nuno Cardoso
Planner: Duarte Durão
Art Director: Tiago Prandi
Copywriter: Gomez
Director: Boa Onda
Published: November, 2012