Fanta: Lift&Laugh by Ogilvy Sao Paulo for Fanta

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Industry Soft Drinks
Media Ambient
Market Brazil
Agency Ogilvy Sao Paulo
Production Definition 6
Director Paul Iannacchino Jr., Guilherme Alves Jr
Creative Director Eduardo Marques Porto
Editor Aaron Mackof
Released April 2011

Awards

One Show 2012
One Show Interactive Craft / Sound Design Merit

Credits & Description

The most amazing ride you’ll ever have… in an elevator. Fanta is all about being less serious and transforming boring places into a world of fun. So, we turned an everyday elevator into an amusement ride full of unexpected features, giving consumers the full brand experience: fun times and delicious tasting Fanta. People actually started lining up to ride the elevator and many of them didn’t even want to leave. Proof that when it comes to Fanta, the only way is UP!
Advertising Agency: Ogilvy, Brazil
Executive Creative Directors: Aaron Griffiths, Anselmo Ramos
Creative Director: Eduardo Marques
Art Directors: Bruno Ribeiro, Eduardo Doss, Paulo Engler
Copywriters: Eduardo Marques, Rafael Donato, Rafael Campos
Executive Producer: Peter Bassett
Music Producer: Peter Gannon
Executive Group Director: Fergus Hay
Production Co: Definition 6
Executive Producer: Todd Morris
Director: Paul Iannacchino, Jr.
DP: Sean Donnelly
Editorial Company: Definition 6
Photographer / BTS Film: Brian Alberth
Director of Editorial / Senior Editor: Patrick Carpenter
Editor: Aaron Mackof
Assistant Editor: Dan Stephens
Post Producer: Lisa Miller
Music Company: Human, LLC
Sound Design Company: Definition 6
Sound Designer: Matthew Curry
Asst. Sound Designer: Ryan Cavanaugh
Asst. Sound Designer: Nicholas Debruyn
Sound Mix Company: Definition 6
Sound Design: Michael Barrett, Dan O'Sullivan
Sound Mixer: Michael Barrett, Dan O'Sullivan
Colorist: Sean Donnelly

The Ambient Advert titled Fanta: Lift&Laugh was done by Ogilvy Sao Paulo advertising agency for Fanta in Brazil. It was released in Apr 2011.