|Agency||Ogilvy Sao Paulo|
|Director||Paul Iannacchino Jr., Guilherme Alves Jr|
|Creative Director||Eduardo Marques Porto|
|One Show 2012|
|One Show Interactive||Craft / Sound Design||Merit|
Credits & Description
The most amazing ride you’ll ever have… in an elevator. Fanta is all about being less serious and transforming boring places into a world of fun. So, we turned an everyday elevator into an amusement ride full of unexpected features, giving consumers the full brand experience: fun times and delicious tasting Fanta. People actually started lining up to ride the elevator and many of them didn’t even want to leave. Proof that when it comes to Fanta, the only way is UP!