Fantastic Delites Ambient How far will human lab mice go for Fantastic Delites? by Clemenger BBDO Adelaide

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How far will human lab mice go for Fantastic Delites?

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Industry Confectionery & snacks, Snacks
Media Ambient
Market Australia
Agency Clemenger BBDO Adelaide
Creative Director Karl Fleet, Lachlan Mcpherson
Art Director Oliver Prenton
Copywriter Jamie Grady
Editor Jon Holmes - Tide Edit
Released December 2012

Credits & Description

Media: Ambient
Category: Confectionery & Snacks
Agency: BBDO
Brand: Fantastic Delites
Geo: Australia & NZ, Australia
Humans in giant mouse wheel run for free snacks. Fantastic Delites' sadistic Delite-o-matic snack machine returns to the streets but this time to challenge how far people will go for the brand's Vintage Cheddar and Red Onion flavour rice snacks. Members of the public were required to wear mouse suits and spin a giant mouse wheel inside a cage. Only when they'd built up sufficient speed would the Delite-o-matic release a pack of cheese flavoured Fantastic Delites as a reward. If people crashed or fell out of the wheel, they'd have to start all over again.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Karl Fleet
Art Director: Oliver Prenton
Copywriter: Matt O'Grady
Agency Producer: Holly Horne
Account Director: Erik De Roos
Developer: Robert McIntyre
Production Company: Anifex
Editor: Jon Holmes
Sound: Matt McKenzie-Smith
Published: December 2012