Fc St Pauli Ambient Fc St Pauli: GEGENPOL by Interpol+ Berlin

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Industry Sports and Health Clubs, Gyms, Sports Teams & Events
Media Ambient
Market Germany
Agency Interpol+ Berlin
Creative Director Lars Ruehmann
Art Director Tim Schierwater, Mark Hoefler, Oliver Schock
Producer Nadschja Hemieda, Karolin Siller
Illustrator Marcel Grein, Artemio Tensuan, Jan Paepke, Sebastian Suess
Released June 2011


Cannes Lions 2011
Outdoor Lions Special Build Silver

Credits & Description

Type of Entry: Ambient
Category: Special Build
Advertiser/Client: FC ST. PAULI
Product/Service: FOOTBALL CLUB
Entrant Company: INTERPOL+- Berlin, GERMANY
Advertising Agency: INTERPOL+- Berlin, GERMANY
Creative Director: Lars Ruehmann
Art Director: Tim Schierwater/Mark Hoefler/Oliver Schock
Planner: Mathias Mueller-Using/Michael Becker
Producer: Nadschja Hemieda/Karolin Siller
Illustrator: Artemio Tensuan/Marcel Grein (Junior)/Jan Paepke(Junior)/Sebastian Suess
Other Credits: Michael Meeske/Jan Schierwater/Mario Blumhagen/Christian Blazevic/Dubravko Hotko/Kjeld Meyer (Didid)

Description of Ambient execution:
As a landmark for the brand FC St. Pauli, we build the "Counterpole": The box consists of three container boxes that sit on a steel scaffold between the north stand and the back straight in the old part of the stadium. On the outside of the upper container, we installed a terrace with 26 seats offering fans the best view over the pitch. The interior of the containers is an hommage to the club and the district. In 14 games "Counterpole" provided match day hospitality in the current season and also stuck out as a true commitment to the club and its culture and as a reminder to stick to those values.