FirstBank: FirstBank Heli-Bus by Crispin Porter + Bogusky Boulder, TDA_Boulder for Firstbank

Adsarchive » Ambient » Firstbank » FirstBank: FirstBank Heli-Bus

Pin to Collection
Add a note
Industry Banking & Financial Services
Media Ambient
Market United States
Agency Crispin Porter + Bogusky Boulder
Creative Director Thomas Dooley, Jonathan Schoenberg
Art Director Zach Shapiro
Agency TDA_Boulder
Creative Director Thomas Dooley, Jonathan Schoenberg
Art Director Zach Shapiro
Released March 2012

Credits & Description

Bank asks “Need a Lift?
Guerrilla/Transit Advertising Fact Sheet
Client: FirstBank, Lakewood, Colo.
Agency: TDA_Boulder, Boulder, Colo.
Brief: Ongoing bank “helpfulness” campaign
Execution: The “Heli-bus.”
Free skier shuttle bus with 25’ “propellers.”
Text: “Heli-Skiing. Now as affordable as Free Checking.”
Route: FirstBank-sponsored, complimentary parking lot to and back from base area
of Copper Mountain, Frisco, Colo.
AD: Zach Shapiro
CW: Phil VanBuren
CDs: Jonathan Schoenberg, Thomas Dooley
Construction: EyeCandy Sculptures, Elizabeth, Colo.
Propellers (non-spinning, sadly) are built of welded steel, high-density
foam and hard-coated styrofoam.
Wrap: Sign Language, Denver

The Ambient Advert titled FirstBank: FirstBank Heli-Bus was done by Crispin Porter + Bogusky Boulder, TDA_Boulder advertising agencies for Firstbank in United States. It was released in Mar 2012.