|Industry||Publishing, streaming & media|
|Agency||Bungalow 25 Madrid|
|Creative Director||Javier Galiana|
|Art Director||David García Martínez|
|Copywriter||Lucía Bara Online|
Credits & Description
It’s Media. It’s Outdoor. It’s Interactive. It’s Promotion. It’s PR. It’s integrated. What is this? Fox Crime performs, for the first time in history, an outdoor billboard that uses an iPhone app to interact with the public through a set of dynamic elements, powered by the real world, allowing a game that uses a mix of tools ever combined so far. We developed an augmented reality (AR) application, to play against the billboard in real-time, shooting the bad guys and polishing one’s shooting style as if in a shooting salon, through the iPhone camera, and thanks to the gyroscope and the geolocation system.