Go Fast Ambient Go Fast!: CANAL BIKE by Y&R Amsterdam

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Industry Non-alcoholic drinks, Soft Drinks
Media Ambient
Market Netherlands
Agency Y&R Amsterdam
Creative Director Robin Zuiderveld, Marq Strooy
Art Director Theo Korf
Copywriter Lionell Schuring
Released June 2011


Cannes Lions 2011
Outdoor Lions Stunts & Live Advertising Silver

Credits & Description

Type of Entry: Ambient
Category: Stunts & Live Advertising
Advertiser/Client: GO FAST!
Product/Service: ENERGY DRINK
Entrant Company: Y&R NOT JUST FILM Amsterdam, THE NETHERLANDS
Advertising Agency: Y&R NOT JUST FILM Amsterdam, THE NETHERLANDS
Creative Director: Robin Zuiderveld/Marq Strooy
Art Director: Theo Korf
Copywriter: Lionell Schuring
Advertiser's Supervisor: Wim Van Gilst

Description of Ambient execution:
Go Fast! is a popular energy drink based in Amsterdam. By fitting a water bike with a silent and invisible motor, Amsterdam's canals suddenly became a lot less boring to look at - with hilarious reactions as a result.