|Industry||Catering & Fine Restaurants, Fast food|
|Agency||Publicis Sao Paulo|
|Creative Director||Hugo Rodrigues, Leonardo Macias|
|Art Director||Luís Felipe Figueiredo E Antonio Correa|
|Copywriter||Wolfgang F. Covi|
Credits & Description
Christmas is a traditional festivity, therefore there's not a lot of room for novel marketing approaches - especially when it comes to food. Habib's, the world's largest Arab fast food chain, wanted to innovate: it launched a turkey sfiha, combining one of the most popular snacks in Brazil with Christmas' most emblematic staple. But, how could we give a traditional spin to this novelty?