Habib's Ambient Habib's: Moto-Reindeer by Publicis Sao Paulo

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Habib's: Moto-Reindeer

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Industry Catering & Fine Restaurants, Fast food
Media Ambient
Market Brazil
Agency Publicis Sao Paulo
Creative Director Hugo Rodrigues, Leonardo Macias
Art Director Luís Felipe Figueiredo E Antonio Correa
Copywriter Wolfgang F. Covi
Released February 2013

Credits & Description

Christmas is a traditional festivity, therefore there's not a lot of room for novel marketing approaches - especially when it comes to food. Habib's, the world's largest Arab fast food chain, wanted to innovate: it launched a turkey sfiha, combining one of the most popular snacks in Brazil with Christmas' most emblematic staple. But, how could we give a traditional spin to this novelty?

The legend says that Santa Claus flies around the world delivering gifts while driving a reindeer-pulled sled. In Brazil, fast food is delivered by motorcycle. Our idea was to mix motorcycles with reindeers to create a new species: the Moto-Reindeer. All deliveries of turkey sfihas in Sao Paulo were done by Moto-Reindeers during 2012's Christmas season.

Category: Food
URL: http://www.antoniocorrea.net/Habib-s-Moto-Reindeer
Client: Habibs
Agency: Publicis Brasil
Production: Publicis Brasil
Country: Brazil
Campaign file: Download campaign file
Creative Director: Hugo Rodrigues
Creative Director: Leonardo Macias
Art Director: Antonio Correa
Copywriter: Wolfgang F. Covi
Agency Producer: Bossa Nova Films
Music Studio: Mugshot