|Industry||Tissues & Towels, Household maintenance & pet products|
|Agency||J. Walter Thompson Frankfurt|
|Client Service Director||Bernd Adams|
Credits & Description
The Hakle toilet paper “Special Edition Pack” - this case shows how a simple truth was the starting point for a relevant design solution and brand activation. Buying toilet paper is a chore. Everybody needs it, but nobody really likes being seen carrying it home. Especially ladies find it a bit weird. So in cooperation with a fashion label a special edition pack was designed and produced. A multifunctional, rather stylish carrier bag. Special instore placement brought it to market with great success.