Hakle Toilet Tissue: Design Edition Toiletpaper Pack by J. Walter Thompson Frankfurt for Hakle

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Industry Tissues & Towels, Household maintenance & pet products
Media Ambient
Market Germany
Agency J. Walter Thompson Frankfurt
Copywriter Carsten Bug
Client Service Director Bernd Adams
Illustrator Gerald Eskuche
Released March 2011

Credits & Description

The Hakle toilet paper “Special Edition Pack” - this case shows how a simple truth was the starting point for a relevant design solution and brand activation. Buying toilet paper is a chore. Everybody needs it, but nobody really likes being seen carrying it home. Especially ladies find it a bit weird. So in cooperation with a fashion label a special edition pack was designed and produced. A multifunctional, rather stylish carrier bag. Special instore placement brought it to market with great success.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Mark Karatas
Art Directors: Kathrin Waschek, Elena Sautner, Bettina Karmrodt
Copywriter: Carsten Bug
Illustrator: Gerald Eskuche
Account Manager: Petra Wunderlich
Client Service Director: Bernd Adams
Production: Claudia Klein, Fabian Schrader
Published: February 2011

The Ambient Advert titled Hakle Toilet Tissue: Design Edition Toiletpaper Pack was done by J. Walter Thompson Frankfurt advertising agency for product: Hakle Toilet Tissues (brand: Hakle) in Germany. It was released in Mar 2011.