|Industry||Apparel & Accessories Stores|
|Agency||Leo Burnett Manila|
|Executive Creative Director||Kat Gomez-Limchoc|
|Art Director||Nico Zapanta|
|Illustrator||Nico Zapanta, Jano Gonzalez, Nico Villarete|
Credits & Description
Hank & Frank was a sneaker store that specialized in hard to find kicks. Their customer base was true blue sneaker heads. These guys practically wore a different pair everyday and liked to post and boast online about the sneaker they were wearing or the pair they just bought. They would then hashtag these photos with #KOTD or Kicks of the Day. Hank & Frank was well aware of this and wanted to do something cool with this habit to further build affinity and engagement with their sneaker loving customers.