Hank & Frank Ambient Space Run by Leo Burnett Manila

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Space Run

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Industry Apparel & Accessories Stores
Media Ambient
Market Philippines
Agency Leo Burnett Manila
Executive Creative Director Kat Gomez-Limchoc
Art Director Nico Zapanta
Copywriter Paolo Salcedo
Illustrator Nico Zapanta, Jano Gonzalez, Nico Villarete
Released February 2015

Credits & Description

Hank & Frank was a sneaker store that specialized in hard to find kicks. Their customer base was true blue sneaker heads. These guys practically wore a different pair everyday and liked to post and boast online about the sneaker they were wearing or the pair they just bought. They would then hashtag these photos with #KOTD or Kicks of the Day. Hank & Frank was well aware of this and wanted to do something cool with this habit to further build affinity and engagement with their sneaker loving customers.
The idea was to create floor murals that served as kickass backgrounds for Kicks of the Day photos in store. Hank & Frank customers could stand on the murals and snap pics of the kicks they were trying on or the kicks they bought, and it would look like they were part of an action scene! The âKaiju Attackâ mural made them look like they were in a creature feature. The âSpace Runâ mural made them stand on an intergalactic jogging path. The âRex Stretchâ made it appear like they were in a dino adventure. And the âMagma Ballâ made them part of an extra hot basketball game! These #KOTDS or Kicks of the Day taken in the Hank & Frank store were so much more kickass!
Category: Retail services
Client: Hank & Frank
Agency: Leo Burnett Group Manila
Country: Philippines
Chief Creative Officer: Raoul Panes
Executive Creative Director: Kat Limchoc
Art Director: Nico Zapanta
Copywriter: Paolo Salcedo
Assoc Creative Director: Missy Galang
Illustrator: Nico Zapanta
Illustrator: Jano Gonzalez
Illustrator: Nico Villarete
Print Producer: May Dalisay
VP- Account Management Director- Sue Ann Malig-Nolido