Hard Rock Cafe Ambient Hard Rock Cafe: Blind Car by McCann Erickson New Delhi

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Hard Rock Cafe: Blind Car

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Industry Fast food outlets & restaurants, Traffic safety
Media Ambient
Market India
Agency McCann Erickson New Delhi
Executive Creative Director Ashish Chakravarty
Producer Ashutosh Joshi
Photographer Chandra Shekhar
Editor Satish Kataria
Released May 2011

Credits & Description

A car fully covered by McCann, New Delhi with a typical car cover was driven across the streets of New Delhi. The message "drunk driving is as dangerous" printed on both sides drove the point home clearly.

Category: Public interest
URL: http://www.youtube.com/watch?v=3S1VPtpKQgU
Client: Hard Rock Cafe
Agency: McCann Worldgroup New Delhi
Production: Uncommon Sense Communications
Country: India
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director/ art director: rohit devgun
Creative Director/ writer: Amit Nandwani
Producer: Ashutosh Joshi
DoP: Ali Zaved Rizvi
Account Director: V. Bhaskar Preenja
Agency Producer: Jeet Kalra
Editor: Satish Kataria
Photographer: Chandra Shekhar
Associate Producer: Qutub Sheikh
Music + Sound Production: Aakash Gupta