Harley-Davidson Ambient Real Test Ride by Moma Propaganda, Paranoid BR

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Real Test Ride

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Industry Motorcycles
Media Ambient
Market Brazil
Agency Moma Propaganda
Art Director Fabio Baraldi, Angelo Maia
Agency Paranoid BR
Director Pedro Coutinho
Copywriter Rodolfo Sampaio, Ricardo Franco
Editor Onon, Tânia Ripardo
Released May 2013

Credits & Description

Media: Ambient
Category: Automotive
Agency: Moma
Brand: Harley-Davidson
Geo: Americas, Brazil
When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley.
Advertising Agency: Moma Propaganda, Brazil
Creative Director: Rodolfo Sampaio
Copywriter: Ricardo Franco
Art Director: Fábio Baraldi
Art Director: Angelo Maia
Account Team: Marco Piza, Vanessa Costa, Caru Bessa
Agency Producer: Marcelo Toledo
Production Company: Paranoid BR
Executive Producer: Egisto Betti
Director: Pedro Coutinho
Photography Director: Pierre de Kerchove
Production Company Account: Juliana Miranda
Editor: Onon
Lettering: Onon, Luiz Neves
Editor: Tânia Ripardo
Client Team: Julio Vitti, Gregory Claerhout