Hinz & Kunzt street magazine: Cardboard Protest by J. Walter Thompson Frankfurt for Hinz & Kunzt

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Hinz & Kunzt street magazine: Cardboard Protest

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Industry Publishing, streaming & media, Magazines
Media Ambient
Market Germany
Agency J. Walter Thompson Frankfurt
Copywriter Michael Muck
Producer Jörg Von Malottky, Produktionsbüro Romey Von Malottky
Photographer Philipp Rathmer Photography
Account Supervisor Dirk Haase
Illustrator Isabelle Göntgen, Isabelle Illustration
Released April 2011

Credits & Description

Hinz&Kunzt streetmagazin “Cardboard against homelessness” - a video case about a rather political campaign for a cause. In the middle of city council elections a guerilla campaign was launched protesting against homelessness despite vast amounts of vacant buildings. All materials were made of cardboard using a very interesting illustration technique. The campaign created massive awareness and PR.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Cedric Ebener
Art Directors: Petra Sievers, Regina Groffy
Copywriter: Michael Muck
Illustrator: Isabelle Göntgen / Isabelle Illustration
Photographer: Philipp Rathmer / Philipp Rathmer Photography
Graphic Designers: Ainara del Valle, Perez-Solero
Account Supervisor: Dirk Haase
Project Managers: Cornelia Fleig, Annika Jungclaus, Kim Sattler
Creative Producer: Benjamin Nadjib
TV Producer: Geog Hofer von Lobenstein
Finalizer: Claudia Klein
Producer: Jörg von Malottky / Produktionsbüro Romey von Malottky
Project Manager Media: Doris Kreidel / Jost von Brandis Service-Agentur
Digital Producer: Dan Nommensen / Danhills Agentur für digitale Kommunikation & Design
Published: February 2011