Honda Ambient Honda: Million Mile Joe's Surprise Parade by RPA

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Honda: Million Mile Joe's Surprise Parade

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Industry Cars
Media Ambient
Market United States
Agency RPA
Associate Creative Director J Barbush Associate Creative Director
Executive Creative Director Joe Baratelli
Art Director Brian Farkas
Copywriter Tylynne Mccauley
Editor Teddy Gersten
Released October 2011


One Show 2012
One Show Entertainment Events and Installations Merit
One Show Interactive Interactive Advertising / Environmental/Experiential - Single Merit
One Show Entertainment Online Branded Entertainment / Short-form Merit
One Show Interactive Social Media / Best Use of Social Media Merit

Credits & Description

Getting to a million miles isn't typical. But neither is Joe. See his remarkable story: Joe just reached one million miles in his 1990 Honda Accord! To celebrate this extraordinary feat, we surprised Joe with an over-the-top parade in his honor. Watch what happened. Way to go, Million Mile Joe! Driving a Honda for a million miles is an extraordinary feat. So how did Joe do it? For starters, he's read and followed his owner's manual and maintenance schedule to the letter. He's also a stickler for fluids, he checked them weekly, switched them seasonally (10W-30 in summer and 5W-30 in winter), and changed them every 5,000 miles. He's been loyal to the same brand of oil and never let it go below a quart low. You know how most people let their fuel go to almost empty? Joe never did. He's also a creature of habit, using only Honda air, oil and fuel filters. Joe never rode heavy on the brakes, and changed the fluid every few years. He's also replaced the fuel pump, both cooling fans and the radiator twice. Besides his fastidious maintenance, Joe's Accord made it to one million miles because he's loved it. He's treated it with respect and always drove it responsibly. In fact, Joe has only gotten one speeding ticket in a million miles-that must be some kind of record. When it comes to driving, Joe's the man.
Advertising Agency: RPA, Santa Monica, USA
Executive Creative Director: Joe Baratelli
Group Creative Director: Jason Sperling
Associate Creative Director: J Barbush
Art Director: Brian Farkas
Copywriter: Tylynne McCauley
Executive Producer: Gary Paticoff
Producer / Director: Mark Tripp
Production Coordinator: Tracy Chaplin
Assistant Producer: Faye Armstrong
Editorial Company: Butcher Edit
Executive Producer: Rob Van
Editor: Teddy Gersten
Assistant: Zac Dych